What is Lead Medium in Salesgem?
In Salesgem, Lead Medium refers to the specific channel or method through which a lead reaches your business. It helps you identify where your leads are coming from, such as Facebook, Instagram, Google, Website, WhatsApp, or other marketing channels. Lead Medium provides a clear understanding of the source through which potential customers are engaging with your business.
How is Lead Medium useful to your business?
Lead Medium is useful for tracking and analyzing the channels that generate leads for your business. For example, if a company is running campaigns on both Facebook and Instagram, Lead Medium can help identify which channel is generating more enquiries. If most qualified leads are coming from Facebook, the business can focus more on that channel. This helps businesses understand lead sources, measure marketing performance, and make better decisions about where to focus their marketing efforts.
HOW TO ADD AND EDIT LEAD MEDIUM:
Steps:
- Log in to your Salesgem account.
- Go to Settings → Customizations → Lead medium.
3. Click Add More.
4. Enter the Lead medium.
5. Enter the Remarks
6. Click Add now.